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How To Create A Press Release?

  • Writer: Indie Music Blogger
    Indie Music Blogger
  • Jan 3, 2022
  • 2 min read

Updated: Jan 20, 2022

How To Create A Press Release?🤔: A press release is a great way to help promote your track. You can send this out to online newspapers, magazines, blogs, radio stations, influencers etc, just before your release is out or just after. You can of course pay a PR Agency to create one for you. However, if you want to save a little money for other types of promotion or for a music video, then continue to read this article!

 

1. Find your Target Audience: First, you have to find who your target audience is and who would resonate with your music. For example, if you’re releasing a Deep-House track, you wouldn’t want to send it to a Hip Hop or Rap blog. It’s very important to find out ‘your crowd’! When you’ve found your target audience, make a list with the contact details of music bloggers, music journalists and other potentially interesting people to send your press release to. 

 

2. Keep It Simple: Music Bloggers, Newspaper Editors and Radio Station Curators are all very busy people, so you will need to make sure to keep your press release concise and straight to the point. 

 

3. Find a Catchy Subject Line: Your subject line needs to be something eye-catching and interested. It’s always good to write your artist name first and then what you want to say in the subject line. The reason for this is because if you do stand out, they will remember who you are by your name!

 

4. Adding Links: Don’t add attachments, but instead, add links to your press release. Don’t send an .mp3 file. Downloading attachments can sometimes be seen as risky and editors and bloggers may just delete your email without opening up your email. 

 

5. Adding Photos and Charm

Include links to your socials, website and always remember to add press photos. These will potentially be used to promote you, so put your best face forward!


Lastly, be as charming as you can be and again, straight to the point! Even compliment the blog, newspaper, or radio station you are wanting to be a part of.


@indiemusicblogger 🌸🙏 #indiemusicblogger #indiemusic #blogger


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